Music from the Arab world has traditionally been a minor player within world music, the marketing category encompassing a wide variety of international music that emerged in the late 1980s. Aimed at an NPR listening “adult” audience, world music has a small market share of roughly 2-3 percent (comparable to classical music and jazz), but its audibility increased during the 1990s. Rai music from Algeria and Algerians in France -- the most important Arab presence in world music -- opened the way for other Arab artists to enter the scene during the 1990s.